In 2023, consumers in Canada were surveyed about their regular food and everyday products shopping destinations. Among those who shopped at Loblaws, 20 percent of Gen Z reported doing so, whereas the corresponding share for Generation X was only 15 percent.
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Share of consumers regularly buying food and products for everyday use at Loblaws in Canada in 2023, by generation
During the survey, the question was phrased as follows: "Where do you regularly buy food and products for everyday use?"
Multiple answers possible.
Gen Z are those born between 1995 and 2012.
Millennials are those born between 1980 and 1994.
Gen X are those born between 1965 and 1979.
Baby Boomers are those born between 1946 and 1964.
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Statista. (February 16, 2024). Share of consumers regularly buying food and products for everyday use at Loblaws in Canada in 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1459127/loblaws-shoppers-by-generation-canada/
Statista. "Share of consumers regularly buying food and products for everyday use at Loblaws in Canada in 2023, by generation." Chart. February 16, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1459127/loblaws-shoppers-by-generation-canada/
Statista. (2024). Share of consumers regularly buying food and products for everyday use at Loblaws in Canada in 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1459127/loblaws-shoppers-by-generation-canada/
Statista. "Share of Consumers Regularly Buying Food and Products for Everyday Use at Loblaws in Canada in 2023, by Generation." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1459127/loblaws-shoppers-by-generation-canada/
Statista, Share of consumers regularly buying food and products for everyday use at Loblaws in Canada in 2023, by generation Statista, https://www.statista.com/statistics/1459127/loblaws-shoppers-by-generation-canada/ (last visited December 21, 2024)
Share of consumers regularly buying food and products for everyday use at Loblaws in Canada in 2023, by generation [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1459127/loblaws-shoppers-by-generation-canada/
