According to a survey of consumers conducted between October and November, 2023, almost nine in 10 respondents in Indonesia reported they would be interested in using a super app. Super apps are smartphone applications that offer several services within one unified interface. The Chinese-developed WeChat is the best known example of super app, as it allows users to message, make video and voice call, as well as acting as an online payment app and a point of sale for small businesses.
Share of internet users worldwide interested in using super apps as of November 2023, by market
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According to the source: "Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples."
The values may not sum up to 100 percent due to rounding
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YouGov. (November 10, 2023). Share of internet users worldwide interested in using super apps as of November 2023, by market [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1459103/super-app-interest-by-market/
YouGov. "Share of internet users worldwide interested in using super apps as of November 2023, by market." Chart. November 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1459103/super-app-interest-by-market/
YouGov. (2023). Share of internet users worldwide interested in using super apps as of November 2023, by market. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1459103/super-app-interest-by-market/
YouGov. "Share of Internet Users Worldwide Interested in Using Super Apps as of November 2023, by Market." Statista, Statista Inc., 10 Nov 2023, https://www.statista.com/statistics/1459103/super-app-interest-by-market/
YouGov, Share of internet users worldwide interested in using super apps as of November 2023, by market Statista, https://www.statista.com/statistics/1459103/super-app-interest-by-market/ (last visited July 22, 2024)
Share of internet users worldwide interested in using super apps as of November 2023, by market [Graph], YouGov, November 10, 2023. [Online]. Available: https://www.statista.com/statistics/1459103/super-app-interest-by-market/
