According to a survey conducted in August 2024, nearly half of consumers in the United States indicated that their primary motivation for choosing free ad-supported streaming services was variety, making it the most mentioned reason. Another 45 percent of U.S. respondents also expressed that free streaming channels are easy to use.
Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of August 2024
Characteristic
Share of respondents
Variety
48%
Ease
45%
Favorite shows
35%
0%10%20%30%40%50%60%
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Hub Entertainment Research. (February 4, 2025). Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of August 2024 [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
Hub Entertainment Research. "Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of August 2024." Chart. February 4, 2025. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
Hub Entertainment Research. (2025). Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of August 2024. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
Hub Entertainment Research. "Main Reasons for Choosing Free Ad-supported Streaming Tv (Fast) Services in The United States as of August 2024." Statista, Statista Inc., 4 Feb 2025, https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
Hub Entertainment Research, Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of August 2024 Statista, https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/ (last visited April 29, 2025)
Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of August 2024 [Graph], Hub Entertainment Research, February 4, 2025. [Online]. Available: https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
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