According to a survey conducted between the third quarter of 2023 and the first quarter of 2024, 69 percent of consumers in the United States indicated that their primary motivation for choosing free ad-supported streaming services was the possibility of always finding something to watch on free streaming channels. Similarly, 67 percent of U.S. respondents also expressed that free streaming channels kept them entertained.
Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of 1st quarter 2024
Characteristic
Share of respondents
I can always find something to watch on free streaming channels
69%
Free streaming channels keep me entertained
67%
Free streaming channels are one of my favorites entertainment sources
55%
Free streaming channels offer high quality content
53%
If I could only watch free streaming channels, I'd be fine
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Xumo. (June 4, 2024). Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of 1st quarter 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
Xumo. "Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of 1st quarter 2024." Chart. June 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
Xumo. (2024). Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of 1st quarter 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
Xumo. "Main Reasons for Choosing Free Ad-supported Streaming Tv (Fast) Services in The United States as of 1st Quarter 2024." Statista, Statista Inc., 4 Jun 2024, https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
Xumo, Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of 1st quarter 2024 Statista, https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/ (last visited November 21, 2024)
Main reasons for choosing free ad-supported streaming TV (FAST) services in the United States as of 1st quarter 2024 [Graph], Xumo, June 4, 2024. [Online]. Available: https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
