According to a survey conducted in 2024, younger generations in the U.S. had more video streaming subscriptions than their older counterparts, with around one in five Gen Zers, millennials, and Gen Xers subscribing to five or more services. In comparison, 10 percent of baby boomers had such an amount of video streaming subscriptions. Furthermore, over one third of respondents in the oldest group only paid for one platform, compared to 16 percent of Gen Z consumers.
Number of video streaming subscriptions used by consumers in the United States as of September 2024, by generation
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Number of video streaming subscriptions used by consumers in the United States as of September 2024, by generation
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DISQO. (November 12, 2024). Number of video streaming subscriptions used by consumers in the United States as of September 2024, by generation [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
DISQO. "Number of video streaming subscriptions used by consumers in the United States as of September 2024, by generation." Chart. November 12, 2024. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
DISQO. (2024). Number of video streaming subscriptions used by consumers in the United States as of September 2024, by generation. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
DISQO. "Number of Video Streaming Subscriptions Used by Consumers in The United States as of September 2024, by Generation." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
DISQO, Number of video streaming subscriptions used by consumers in the United States as of September 2024, by generation Statista, https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/ (last visited May 15, 2025)
Number of video streaming subscriptions used by consumers in the United States as of September 2024, by generation [Graph], DISQO, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
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