According to a survey conducted in 2023, younger generations in the U.S. had more video streaming subscriptions than their older counterparts, with around one in five Gen Zers, millennials, and Gen Xers subscribing to five or more services. In comparison, 10 and nine percent, respectively, of baby boomers and the silent generation had such an amount of video streaming subscriptions. Furthermore, over half of respondents in the oldest group only paid for one platform, compared to 13 percent of Gen Z consumers.
Number of video streaming subscriptions used by consumers in the United States as of November 2023, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DISQO. (February 29, 2024). Number of video streaming subscriptions used by consumers in the United States as of November 2023, by generation [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
DISQO. "Number of video streaming subscriptions used by consumers in the United States as of November 2023, by generation." Chart. February 29, 2024. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
DISQO. (2024). Number of video streaming subscriptions used by consumers in the United States as of November 2023, by generation. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
DISQO. "Number of Video Streaming Subscriptions Used by Consumers in The United States as of November 2023, by Generation." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
DISQO, Number of video streaming subscriptions used by consumers in the United States as of November 2023, by generation Statista, https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/ (last visited November 12, 2024)
Number of video streaming subscriptions used by consumers in the United States as of November 2023, by generation [Graph], DISQO, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1458943/video-streaming-subscriptions-number-us-generation/
