According to a survey from June 2023, most viewers across different age groups in the United States found it effortless to discover content on streaming platforms, as compared to traditional cable or broadcast programming. Around half of respondents between 18 and 44 years preferred streaming services, such as Netflix and Disney+, to find content. Meanwhile, easy content discovery on traditional TV channels was named the most among the age group of 45 to 60 years.
Share of individuals agreeing to easily find content to watch in the United States in 2023, by platform type and age group
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LG Ads Solutions. (August 16, 2023). Share of individuals agreeing to easily find content to watch in the United States in 2023, by platform type and age group [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1458918/tv-streaming-content-discovery-easy-us-age/
LG Ads Solutions. "Share of individuals agreeing to easily find content to watch in the United States in 2023, by platform type and age group." Chart. August 16, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1458918/tv-streaming-content-discovery-easy-us-age/
LG Ads Solutions. (2023). Share of individuals agreeing to easily find content to watch in the United States in 2023, by platform type and age group. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1458918/tv-streaming-content-discovery-easy-us-age/
LG Ads Solutions. "Share of Individuals Agreeing to Easily Find Content to Watch in The United States in 2023, by Platform Type and Age Group." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1458918/tv-streaming-content-discovery-easy-us-age/
LG Ads Solutions, Share of individuals agreeing to easily find content to watch in the United States in 2023, by platform type and age group Statista, https://www.statista.com/statistics/1458918/tv-streaming-content-discovery-easy-us-age/ (last visited January 09, 2025)
Share of individuals agreeing to easily find content to watch in the United States in 2023, by platform type and age group [Graph], LG Ads Solutions, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1458918/tv-streaming-content-discovery-easy-us-age/
