A 2023 survey in the United Kingdom explored public perception of brands that sponsor women's sport. Just under 45 percent of respondents stated that they would feel more positively about a sponsoring brand that addressed the inequality of opportunities provided to women and girls in grassroots sports. Meanwhile, just over 10 percent of respondents claimed that they would feel more negatively about a brand sponsorship that reportedly paid female athletes more than male athletes.
Public perception of brands sponsoring women's sport in the United Kingdom in 2023
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Strive, & Women's Sport Trust. (July 5, 2023). Public perception of brands sponsoring women's sport in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1458899/womens-sports-sponsorship-impact-uk/
Strive, und Women's Sport Trust. "Public perception of brands sponsoring women's sport in the United Kingdom in 2023." Chart. July 5, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1458899/womens-sports-sponsorship-impact-uk/
Strive, Women's Sport Trust. (2023). Public perception of brands sponsoring women's sport in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1458899/womens-sports-sponsorship-impact-uk/
Strive, and Women's Sport Trust. "Public Perception of Brands Sponsoring Women's Sport in The United Kingdom in 2023." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1458899/womens-sports-sponsorship-impact-uk/
Strive & Women's Sport Trust, Public perception of brands sponsoring women's sport in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1458899/womens-sports-sponsorship-impact-uk/ (last visited November 23, 2024)
Public perception of brands sponsoring women's sport in the United Kingdom in 2023 [Graph], Strive, & Women's Sport Trust, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1458899/womens-sports-sponsorship-impact-uk/
