A 2023 survey in the United Kingdom explored public opinion on the sponsorship of women's sport. Around 60 percent of respondents stated that sponsors should invest in both the men's and the women's side of a sport that they supported.
Public opinion on sponsoring women's sport in the United Kingdom in 2023
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Strive, & Women's Sport Trust. (July 5, 2023). Public opinion on sponsoring women's sport in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1458898/women-s-sports-sponsorship-perception-uk/
Strive, und Women's Sport Trust. "Public opinion on sponsoring women's sport in the United Kingdom in 2023." Chart. July 5, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1458898/women-s-sports-sponsorship-perception-uk/
Strive, Women's Sport Trust. (2023). Public opinion on sponsoring women's sport in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1458898/women-s-sports-sponsorship-perception-uk/
Strive, and Women's Sport Trust. "Public Opinion on Sponsoring Women's Sport in The United Kingdom in 2023." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1458898/women-s-sports-sponsorship-perception-uk/
Strive & Women's Sport Trust, Public opinion on sponsoring women's sport in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1458898/women-s-sports-sponsorship-perception-uk/ (last visited November 22, 2024)
Public opinion on sponsoring women's sport in the United Kingdom in 2023 [Graph], Strive, & Women's Sport Trust, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1458898/women-s-sports-sponsorship-perception-uk/