Main reasons Millennials buy groceries online in the U.S. 2023

Published by Statista Research Department, Mar 25, 2024
Saving time was the main reason for U.S. Millennial shoppers to buy groceries online in 2023, with 81 percent of shoppers reporting so. Another 44 percent of shoppers reported that they liked shopping online because it helps them avoid impulse purchases that happen in-store.

Leading reasons Millennials purchase groceries online in the United States in 2023

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Release date

April 2023

Region

United States

Survey time period

April 2023

Number of respondents

17,683 respondents

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Statistics on " Generational grocery shopping behavior in the U.S. "

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Other statistics that may interest you Generational grocery shopping behavior in the U.S.

Overview

7

Store selection

8

Grocery shopping

7

Expenditure

4

Inflation

8

Sustainable and organic food shopping

7

Online grocery shopping

7

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Topics

Online grocery shopping in the United StatesWalmartTargetOnline grocery shopping in the United Kingdom (UK)Costco
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