Saving time was the main reason for U.S. Gen Z shoppers to buy groceries online in 2023, with 73 percent of shoppers reporting so. Another 42 percent of shoppers reported that they liked shopping online because it's easier to compare products and prices.
Leading reasons Gen Z purchase groceries online in the United States in 2023
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Share of respondents
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PowerReviews. (April 15, 2023). Leading reasons Gen Z purchase groceries online in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/
PowerReviews. "Leading reasons Gen Z purchase groceries online in the United States in 2023." Chart. April 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/
PowerReviews. (2023). Leading reasons Gen Z purchase groceries online in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/
PowerReviews. "Leading Reasons Gen Z Purchase Groceries Online in The United States in 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/
PowerReviews, Leading reasons Gen Z purchase groceries online in the United States in 2023 Statista, https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/ (last visited July 22, 2024)
Leading reasons Gen Z purchase groceries online in the United States in 2023 [Graph], PowerReviews, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1458596/united-states-online-grocery-shopping-main-reasons-gen-z/