As of 2022, the most chosen out-of-home (OOH) FMCG brand in India was Britannia, with nearly half a billion consumer reach points. It was followed by Haldiram's. All ten leading brands in the out-of-home consumption list belonged to the food and beverage categories
Most chosen out-of-home FMCG brands in India in 2023, by consumer reach points
(in millions)
Consumer Reach Points (CRP) considers the actual purchases made by consumers and also counts the frequency at which the purchases were made in a calendar year.
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Adgully. (July 27, 2023). Most chosen out-of-home FMCG brands in India in 2023, by consumer reach points (in millions) [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1458583/india-leading-ooh-fmcg-brands-by-crp/
Adgully. "Most chosen out-of-home FMCG brands in India in 2023, by consumer reach points (in millions)." Chart. July 27, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1458583/india-leading-ooh-fmcg-brands-by-crp/
Adgully. (2023). Most chosen out-of-home FMCG brands in India in 2023, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1458583/india-leading-ooh-fmcg-brands-by-crp/
Adgully. "Most Chosen Out-of-home Fmcg Brands in India in 2023, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1458583/india-leading-ooh-fmcg-brands-by-crp/
Adgully, Most chosen out-of-home FMCG brands in India in 2023, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1458583/india-leading-ooh-fmcg-brands-by-crp/ (last visited January 09, 2025)
Most chosen out-of-home FMCG brands in India in 2023, by consumer reach points (in millions) [Graph], Adgully, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1458583/india-leading-ooh-fmcg-brands-by-crp/
