Popular in-home FMCG brands India 2023, by consumer reach points

Published by A. Minhas, Sep 13, 2024

As of 2023, the most chosen in-home FMCG brand in India according to Kantar's brand footprint report was Parle Products with more than seven billion consumer reach points. Britannia followed in second place by a small margin. Both brands belonged to the food category.

Most chosen in-home FMCG brands in India in 2023, by consumer reach points (in millions)

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Release date

July 2023

Region

India

Survey time period

2023

Supplementary notes

Consumer Reach Points (CRP) considers the actual purchases made by consumers and also counts the frequency at which the purchases were made in a calendar year. 

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