CTV advertising spending India forecast 2021-2027

Published by
Tanushree Basuroy,
Mar 26, 2024

As of 2023, the ad expenditure on CTVs in India accounted for 86 million dollars. With the fast-increasing adoption of CTVs in India, it was forecasted that CTV ad spend will increase fivefold by 2027. 

Connected TV (CTV) advertising spending in India from 2021 to 2023, with estimates until 2027 (in million U.S. dollar)

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Release date

August 2023

Region

India

Survey time period

2021 to 2023

Supplementary notes

*Estimate

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Statistics on " Connected TV in India "

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Overview

6

CTV market

3

Market leaders

6

Consumption trends

5

Advertising

5

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Topics

Connected TV in IndiaConnected TV viewership in the United StatesInternet usage in IndiaSmart and connected TVsCTV advertising in the U.S.
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