In 2023, SuaEscolha.com – the Brazilian version of EveryStudent.com, a website run by interdenominational Christian parachurch organization Cru – accounted for nearly one-fifth of religious and esoteric brands' investments in digital advertising in Brazil. Website Isha Tarot Reading and Pentecostal denomination Igreja Cristã Maranata followed with about 17 and six percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among religion and esotericism brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 25, 2024). Leading advertisers among religion and esotericism brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1458523/religion-esotericism-brand-digital-ad-spend-share-brazil/
Admetricks. "Leading advertisers among religion and esotericism brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 25, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1458523/religion-esotericism-brand-digital-ad-spend-share-brazil/
Admetricks. (2024). Leading advertisers among religion and esotericism brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1458523/religion-esotericism-brand-digital-ad-spend-share-brazil/
Admetricks. "Leading Advertisers among Religion and Esotericism Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1458523/religion-esotericism-brand-digital-ad-spend-share-brazil/
Admetricks, Leading advertisers among religion and esotericism brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1458523/religion-esotericism-brand-digital-ad-spend-share-brazil/ (last visited December 22, 2024)
Leading advertisers among religion and esotericism brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1458523/religion-esotericism-brand-digital-ad-spend-share-brazil/
