The majority of U.S. consumers in a 2023 survey thought that they should pay for ad-supported streaming services. Around one in three stated that a discount of 51 to 99 percent was ideal. Only six percent of respondents believed that streaming services served with ads should be free of charge.
Ideal discount for an ad-supported streaming service according to consumers in the United States as of December 2023
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Share of respondents
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DISQO. (February 29, 2024). Ideal discount for an ad-supported streaming service according to consumers in the United States as of December 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1458512/ideal-ad-supported-streaming-price-us/
DISQO. "Ideal discount for an ad-supported streaming service according to consumers in the United States as of December 2023." Chart. February 29, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1458512/ideal-ad-supported-streaming-price-us/
DISQO. (2024). Ideal discount for an ad-supported streaming service according to consumers in the United States as of December 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1458512/ideal-ad-supported-streaming-price-us/
DISQO. "Ideal Discount for An Ad-supported Streaming Service According to Consumers in The United States as of December 2023." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1458512/ideal-ad-supported-streaming-price-us/
DISQO, Ideal discount for an ad-supported streaming service according to consumers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1458512/ideal-ad-supported-streaming-price-us/ (last visited July 22, 2024)
Ideal discount for an ad-supported streaming service according to consumers in the United States as of December 2023 [Graph], DISQO, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1458512/ideal-ad-supported-streaming-price-us/