Around 50 percent of respondents to a 2023 survey conducted in the U.S. were likely to subscribe to an ad-supported video streaming service. Gen Z adults, millennials, and Gen Xers were the most likely to sign up for an AVOD subscription. Meanwhile, about one in three of the silent generation were somewhat or not at all likely to subscribe to a streaming platform with ads.
Likelihood of subscribing to a video streaming service with ads in the United States as of December 2023, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DISQO. (February 29, 2024). Likelihood of subscribing to a video streaming service with ads in the United States as of December 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1458503/ad-supported-streaming-likelihood-us-by-generation/
DISQO. "Likelihood of subscribing to a video streaming service with ads in the United States as of December 2023, by generation." Chart. February 29, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1458503/ad-supported-streaming-likelihood-us-by-generation/
DISQO. (2024). Likelihood of subscribing to a video streaming service with ads in the United States as of December 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1458503/ad-supported-streaming-likelihood-us-by-generation/
DISQO. "Likelihood of Subscribing to a Video Streaming Service with Ads in The United States as of December 2023, by Generation." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1458503/ad-supported-streaming-likelihood-us-by-generation/
DISQO, Likelihood of subscribing to a video streaming service with ads in the United States as of December 2023, by generation Statista, https://www.statista.com/statistics/1458503/ad-supported-streaming-likelihood-us-by-generation/ (last visited December 21, 2024)
Likelihood of subscribing to a video streaming service with ads in the United States as of December 2023, by generation [Graph], DISQO, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1458503/ad-supported-streaming-likelihood-us-by-generation/
