As of late 2023, linear TV bundles were most popular among older generations, with over half of U.S. respondents belonging to the silent generation having a multichannel subscription. In comparison, the share of Gen Z consumers subscribing to a TV bundle amounted to 35 percent.
Share of consumers with a multichannel linear TV subscription in the United States as of December 2023, by generation
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DISQO. (February 29, 2024). Share of consumers with a multichannel linear TV subscription in the United States as of December 2023, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1458491/bundle-subscribers-us-by-generation/
DISQO. "Share of consumers with a multichannel linear TV subscription in the United States as of December 2023, by generation." Chart. February 29, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1458491/bundle-subscribers-us-by-generation/
DISQO. (2024). Share of consumers with a multichannel linear TV subscription in the United States as of December 2023, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1458491/bundle-subscribers-us-by-generation/
DISQO. "Share of Consumers with a Multichannel Linear Tv Subscription in The United States as of December 2023, by Generation." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1458491/bundle-subscribers-us-by-generation/
DISQO, Share of consumers with a multichannel linear TV subscription in the United States as of December 2023, by generation Statista, https://www.statista.com/statistics/1458491/bundle-subscribers-us-by-generation/ (last visited January 08, 2025)
Share of consumers with a multichannel linear TV subscription in the United States as of December 2023, by generation [Graph], DISQO, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1458491/bundle-subscribers-us-by-generation/
