Consumers with a multichannel TV subscription in the U.S. 2023, by generation

Published by Statista Research Department, Mar 25, 2024

As of late 2023, linear TV bundles were most popular among older generations, with over half of U.S. respondents belonging to the silent generation having a multichannel subscription. In comparison, the share of Gen Z consumers subscribing to a TV bundle amounted to 35 percent.

Share of consumers with a multichannel linear TV subscription in the United States as of December 2023, by generation

CharacteristicShare of respondents
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Showing entries 1 to 5 (5 entries in total)
Statistic: Share of consumers with a multichannel linear TV subscription in the United States as of December 2023, by generation

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Source

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DISQO

Release date

February 2024

Region

United States

Survey time period

December 28 to 30, 2023

Number of respondents

17,788 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

This question was phrased by the source as follows: "Do you have a multichannel TV subscription?"

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