In 2023, when examining the most used social media platforms for product research, YouTube ranked as the top choice among consumers. Among the European countries analyzed, over 45 percent of consumers used this video streaming platform to research products before making online purchases. Facebook and Instagram followed closely, with 44 percent and 40 percent of respondents, respectively, utilizing them for this purpose.
Most used social media platforms for product research in selected countries in Western Europe in 2023
* The study was conducted across Belgium, France, Germany, the Netherlands, and the UK. Around 1,000 surveys were conducted in each market, and a mix of age ranges, income brackets and genders was included.
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Mollie . (March 22, 2024). Most used social media platforms for product research in selected countries in Western Europe in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1458418/western-europe-top-social-media-for-product-research/
Mollie . "Most used social media platforms for product research in selected countries in Western Europe in 2023." Chart. March 22, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1458418/western-europe-top-social-media-for-product-research/
Mollie . (2024). Most used social media platforms for product research in selected countries in Western Europe in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1458418/western-europe-top-social-media-for-product-research/
Mollie . "Most Used Social Media Platforms for Product Research in Selected Countries in Western Europe in 2023." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1458418/western-europe-top-social-media-for-product-research/
Mollie , Most used social media platforms for product research in selected countries in Western Europe in 2023 Statista, https://www.statista.com/statistics/1458418/western-europe-top-social-media-for-product-research/ (last visited December 30, 2024)
Most used social media platforms for product research in selected countries in Western Europe in 2023 [Graph], Mollie , March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1458418/western-europe-top-social-media-for-product-research/
