In 2023, the leading factor that Western European consumers consider when choosing an online retailer is whether the retailer offers free returns, free shipping, and the best prices. Across all selected countries, over 40 percent of consumers regard these factors as important.
Most important factors when choosing which online retailer to purchase from in selected Western European countries in 2023
* The study was conducted across Belgium, France, Germany, the Netherlands, and the UK. Around 1,000 surveys were conducted in each market, and a mix of age ranges, income brackets and genders was included.
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Mollie . (March 22, 2024). Most important factors when choosing which online retailer to purchase from in selected Western European countries in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1458408/western-europe-top-factors-for-choosing-online-retailer/
Mollie . "Most important factors when choosing which online retailer to purchase from in selected Western European countries in 2023." Chart. March 22, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1458408/western-europe-top-factors-for-choosing-online-retailer/
Mollie . (2024). Most important factors when choosing which online retailer to purchase from in selected Western European countries in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1458408/western-europe-top-factors-for-choosing-online-retailer/
Mollie . "Most Important Factors When Choosing Which Online Retailer to Purchase from in Selected Western European Countries in 2023." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1458408/western-europe-top-factors-for-choosing-online-retailer/
Mollie , Most important factors when choosing which online retailer to purchase from in selected Western European countries in 2023 Statista, https://www.statista.com/statistics/1458408/western-europe-top-factors-for-choosing-online-retailer/ (last visited December 23, 2024)
Most important factors when choosing which online retailer to purchase from in selected Western European countries in 2023 [Graph], Mollie , March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1458408/western-europe-top-factors-for-choosing-online-retailer/
