Based on a 2023 survey, the primary shift in online shopping behavior in Western Europe over the previous 12 months was increased price-consciousness among consumers. Over half of the surveyed consumers in the selected countries now consistently purchase the lowest-priced products, while approximately three out of ten prefer buying from trusted brands.
Main changes in online shopping behavior in selected Western European countries in 2023
* The study was conducted across Belgium, France, Germany, the Netherlands, and the UK. Around 1,000 surveys were conducted in each market, and a mix of age ranges, income brackets and genders was included.
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Mollie . (March 22, 2024). Main changes in online shopping behavior in selected Western European countries in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1458403/western-europe-leading-changes-in-online-shopping/
Mollie . "Main changes in online shopping behavior in selected Western European countries in 2023 ." Chart. March 22, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1458403/western-europe-leading-changes-in-online-shopping/
Mollie . (2024). Main changes in online shopping behavior in selected Western European countries in 2023 . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1458403/western-europe-leading-changes-in-online-shopping/
Mollie . "Main Changes in Online Shopping Behavior in Selected Western European Countries in 2023 ." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1458403/western-europe-leading-changes-in-online-shopping/
Mollie , Main changes in online shopping behavior in selected Western European countries in 2023 Statista, https://www.statista.com/statistics/1458403/western-europe-leading-changes-in-online-shopping/ (last visited December 30, 2024)
Main changes in online shopping behavior in selected Western European countries in 2023 [Graph], Mollie , March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1458403/western-europe-leading-changes-in-online-shopping/
