As of early 2024, advertising on Facebook had the highest reach in Colombia among the presented social networks, with over 94 percent. TikTok and YouTube followed, with 70.1 and 65.7 percent, respectively.
Reach of social media advertising in Colombia as of January 2024, by platform
Characteristic
Share of adult population reached
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Reach of social media advertising in Colombia as of January 2024, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1458294/social-media-advertising-reach-colombia/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Colombia as of January 2024, by platform." Chart. February 21, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1458294/social-media-advertising-reach-colombia/
DataReportal, We Are Social, Meltwater. (2024). Reach of social media advertising in Colombia as of January 2024, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1458294/social-media-advertising-reach-colombia/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Colombia as of January 2024, by Platform." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1458294/social-media-advertising-reach-colombia/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Colombia as of January 2024, by platform Statista, https://www.statista.com/statistics/1458294/social-media-advertising-reach-colombia/ (last visited July 22, 2024)
Reach of social media advertising in Colombia as of January 2024, by platform [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1458294/social-media-advertising-reach-colombia/