According to a survey conducted between May and June, 2023, among small and medium app publishers based in the United States, app purchase generated 28 percent of all revenues. In-app ads represented the second most lucrative monetization strategy for the surveyed app publishers, while in-app purchases brought in 222 percent of the total app revenues in the examined period.
Mobile app monetization strategies among small and medium size digital publishers in the United States as of June 2023
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Data Catalyst Institute. (August 31, 2023). Mobile app monetization strategies among small and medium size digital publishers in the United States as of June 2023 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1458207/us-app-monetization-small-medium-companies/
Data Catalyst Institute. "Mobile app monetization strategies among small and medium size digital publishers in the United States as of June 2023." Chart. August 31, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1458207/us-app-monetization-small-medium-companies/
Data Catalyst Institute. (2023). Mobile app monetization strategies among small and medium size digital publishers in the United States as of June 2023. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1458207/us-app-monetization-small-medium-companies/
Data Catalyst Institute. "Mobile App Monetization Strategies among Small and Medium Size Digital Publishers in The United States as of June 2023." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1458207/us-app-monetization-small-medium-companies/
Data Catalyst Institute, Mobile app monetization strategies among small and medium size digital publishers in the United States as of June 2023 Statista, https://www.statista.com/statistics/1458207/us-app-monetization-small-medium-companies/ (last visited January 04, 2025)
Mobile app monetization strategies among small and medium size digital publishers in the United States as of June 2023 [Graph], Data Catalyst Institute, August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1458207/us-app-monetization-small-medium-companies/
