MAUs of select streaming segments India FY 2023

India's video streaming segment had a user base of about 300 million monthly active users (MAU). Meanwhile, the audio streaming market had a little more than half that number of MAUs. Another 14 million MAUs belonged to the audio series sub-segment of the audio streaming market.

Video streaming

With increasing internet penetration and affordable data plans, India has experienced a rise in the popularity of video streaming services. These platforms cater to a diverse range of interests with offerings such as movies, TV shows, original series, and live sports. In 2023, video streaming subscriptions in the country reached a total of 97 million across 43 million households. Additionally, MX Player, an Indian platform, reported around 176 million active users per month as of 2022.

Audio streaming

Alongside the surge in video streaming, India's audio streaming market has gained substantial traction, with subscriptions amounting to about three billion Indian rupees worth of revenue in 2023. These platforms offer content, including music, podcasts, audiobooks, and audio series. Over half of Indian audio consumers reported listening to online music every week. Meanwhile, Spotify and Google Podcast stood out as popular choices for podcast streaming in the country.