Social media ad reach in Brazil 2024, by platform

Published by
J. G. Navarro,
Apr 4, 2024
As of early 2024, advertising on Instagram had the highest reach in Brazil among the presented social networks, with 78 percent. YouTube and Facebook followed, with 75.6 and 67.5 percent, respectively.

Reach of social media advertising in Brazil as of January 2024, by platform

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Release date

February 2024

Region

Brazil

Survey time period

as of January 2024

Age group

18 years and older

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Statistics on " Digital advertising in Brazil "

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Other statistics that may interest you Digital advertising in Brazil

Global & regional overview

7

Brazilian overview

4

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

3

Third-party cookie deprecation

3

Digital consumer insights

7

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Topics

Social media advertising and marketing in BrazilSocial media usage in Latin AmericaSocial media usage in BrazilSocial commerce in Latin AmericaInfluencer marketing in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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  • Premium Statistics

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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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