Customer expectations of additional online shopping channels in Germany 2022

Published by Statista Research Department, Sep 19, 2024

76 percent of Generation Z in Germany in 2022 expected that a shop would have their own website. 35 percent of Gen Z also expected shops to have a social media presence, however, this was not an expectation among older generations. 

Customer expectations of additional online channels of brick and mortar stores in Germany in 2022, by generation

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Release date

July 2023

Region

Germany

Survey time period

May to June 2022

Number of respondents

316 respondents

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Senior online shopping behaviorU.S. generations: grocery shopping behaviorGenerational grocery shopping behavior in the UKU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behavior
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