76 percent of Generation Z in Germany in 2022 expected that a shop would have their own website. 35 percent of Gen Z also expected shops to have a social media presence, however, this was not an expectation among older generations.
Customer expectations of additional online channels of brick and mortar stores in Germany in 2022, by generation
Characteristic
Generation Z
Generation Y
Generation X
Baby Boomer and older
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jungezielgruppe.de. (July 1, 2023). Customer expectations of additional online channels of brick and mortar stores in Germany in 2022, by generation [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1458185/customer-expectations-online-shopping-generations-germany/
jungezielgruppe.de. "Customer expectations of additional online channels of brick and mortar stores in Germany in 2022, by generation." Chart. July 1, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1458185/customer-expectations-online-shopping-generations-germany/
jungezielgruppe.de. (2023). Customer expectations of additional online channels of brick and mortar stores in Germany in 2022, by generation. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1458185/customer-expectations-online-shopping-generations-germany/
jungezielgruppe.de. "Customer Expectations of Additional Online Channels of Brick and Mortar Stores in Germany in 2022, by Generation." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/statistics/1458185/customer-expectations-online-shopping-generations-germany/
jungezielgruppe.de, Customer expectations of additional online channels of brick and mortar stores in Germany in 2022, by generation Statista, https://www.statista.com/statistics/1458185/customer-expectations-online-shopping-generations-germany/ (last visited July 23, 2024)
Customer expectations of additional online channels of brick and mortar stores in Germany in 2022, by generation [Graph], jungezielgruppe.de, July 1, 2023. [Online]. Available: https://www.statista.com/statistics/1458185/customer-expectations-online-shopping-generations-germany/