In the United Kingdom, the primary motivation for consumers to participate in live shopping events in 2023 was to purchase products online. Meanwhile, 32 percent of respondents utilized live commerce as a means for brand and/or product discovery, while 30 percent did so to find out about specific offers and discounts. Furthermore, a quarter of respondents indicated watching live stream shopping events solely for entertainment purposes.
Main reasons for participating in live commerce events in the United Kingdom (UK) in 2023
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Capterra. (July 18, 2023). Main reasons for participating in live commerce events in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1458173/main-reasons-participation-reasons-live-commerce-events-uk/
Capterra. "Main reasons for participating in live commerce events in the United Kingdom (UK) in 2023." Chart. July 18, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1458173/main-reasons-participation-reasons-live-commerce-events-uk/
Capterra. (2023). Main reasons for participating in live commerce events in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1458173/main-reasons-participation-reasons-live-commerce-events-uk/
Capterra. "Main Reasons for Participating in Live Commerce Events in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 18 Jul 2023, https://www.statista.com/statistics/1458173/main-reasons-participation-reasons-live-commerce-events-uk/
Capterra, Main reasons for participating in live commerce events in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1458173/main-reasons-participation-reasons-live-commerce-events-uk/ (last visited November 21, 2024)
Main reasons for participating in live commerce events in the United Kingdom (UK) in 2023 [Graph], Capterra, July 18, 2023. [Online]. Available: https://www.statista.com/statistics/1458173/main-reasons-participation-reasons-live-commerce-events-uk/
