Despite not earning a salary for competing in their chosen sport, NIL deals allow student-athletes to make money from their personal brand. In the 2023/24 season, almost three quarters of NIL deals with male athletes were in college football.
Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport
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SportsPro. (March 20, 2024). Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1458166/nil-deals-male-athletes/
SportsPro. "Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport." Chart. March 20, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1458166/nil-deals-male-athletes/
SportsPro. (2024). Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1458166/nil-deals-male-athletes/
SportsPro. "Share of Name, Image and Likeness Sponsorship Deals with Male Student Athletes in The United States in The 2023/24 Season, by Sport." Statista, Statista Inc., 20 Mar 2024, https://www.statista.com/statistics/1458166/nil-deals-male-athletes/
SportsPro, Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport Statista, https://www.statista.com/statistics/1458166/nil-deals-male-athletes/ (last visited December 22, 2024)
Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport [Graph], SportsPro, March 20, 2024. [Online]. Available: https://www.statista.com/statistics/1458166/nil-deals-male-athletes/
