As of early 2024, among the presented social networks, advertising on YouTube had the highest reach in the United States, both among women and men, with 77.7 and 77 percent, respectively. On average, YouTube advertising reached 77.4 percent of U.S. adults.
Reach of social media advertising in the United States as of January 2024, by platform and gender
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Reach of social media advertising in the United States as of January 2024, by platform and gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in the United States as of January 2024, by platform and gender." Chart. February 21, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal, We Are Social, Meltwater. (2024). Reach of social media advertising in the United States as of January 2024, by platform and gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in The United States as of January 2024, by Platform and Gender." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in the United States as of January 2024, by platform and gender Statista, https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/ (last visited December 18, 2024)
Reach of social media advertising in the United States as of January 2024, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
