Social media ad reach in the United States 2024, by platform

Published by Statista Research Department, Apr 3, 2024
As of early 2024, advertising on LinkedIn had the highest reach in the United States among the presented social networks, with 82.2 percent. YouTube and Facebook followed, with 77.4 and 71.3 percent, respectively.

Reach of social media advertising in the United States as of January 2024, by platform

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Release date

February 2024

Region

United States

Survey time period

as of January 2024

Age group

18 years and older

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Statistics on " Social media marketing in the United States "

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Overview

7

Creators

6

Artificial intelligence use

6

Consumer insights

8

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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