According to a survey conducted in March 2023 in Japan, the majority of shoppers stated that they had never used subscription boxes for consumer goods. Nevertheless, the food sector emerged as the most embraced category, garnering usage rates of approximately 12 percent for perishables and processed foods, while prepared foods and beverages each saw an 11 and 10 percent, respectively, adoption rate among respondents, who were current subscribers to such services.
Share of consumers using subscription boxes in Japan as of March 2023, by product
Characteristic
Used for over one year
Used for six months to one year
Used for less than one month to six months
Used for less than a month
Used for over a year in the past, but canceled the service
Used for less than a year in the past, but canceled the service
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KPMG Japan. (September 27, 2023). Share of consumers using subscription boxes in Japan as of March 2023, by product [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1458121/japan-subscription-boxes-user-ratio-by-product/
KPMG Japan. "Share of consumers using subscription boxes in Japan as of March 2023, by product." Chart. September 27, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1458121/japan-subscription-boxes-user-ratio-by-product/
KPMG Japan. (2023). Share of consumers using subscription boxes in Japan as of March 2023, by product. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1458121/japan-subscription-boxes-user-ratio-by-product/
KPMG Japan. "Share of Consumers Using Subscription Boxes in Japan as of March 2023, by Product." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1458121/japan-subscription-boxes-user-ratio-by-product/
KPMG Japan, Share of consumers using subscription boxes in Japan as of March 2023, by product Statista, https://www.statista.com/statistics/1458121/japan-subscription-boxes-user-ratio-by-product/ (last visited December 23, 2024)
Share of consumers using subscription boxes in Japan as of March 2023, by product [Graph], KPMG Japan, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1458121/japan-subscription-boxes-user-ratio-by-product/
