Social media ad reach in Italy 2024, by platform & gender

Published by
Michele Majidi,
Apr 2, 2024
As of early 2024, among the presented social networks, advertising on YouTube had the highest reach in Italy, both among women and men, with 75.2 and 80.3 percent, respectively. On average, YouTube advertising reached 77.6 percent of adults from the country.

Reach of social media advertising in Italy as of January 2024, by platform and gender

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Release date

February 2024

Region

Italy

Survey time period

as of January 2024

Age group

18 years and older

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Statistics on " Digital advertising in Italy "

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Other statistics that may interest you Digital advertising in Italy

Overview

4

Italian market overview

5

Formats

6

Mobile

4

Social media advertising

6

Consumer attitudes

5

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Topics

Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
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