Social media ad reach in Italy 2024, by platform

Published by
Michele Majidi,
Apr 2, 2024
As of early 2024, advertising on YouTube had the highest reach in Italy among the presented social networks, with 77.6 percent. Instagram and Facebook followed, with 54 and 52.2 percent, respectively.

Reach of social media advertising in Italy as of January 2024, by platform

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Release date

February 2024

Region

Italy

Survey time period

as of January 2024

Age group

18 years and older

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Statistics on " Digital advertising in Italy "

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Other statistics that may interest you Digital advertising in Italy

Overview

4

Italian market overview

5

Formats

6

Mobile

4

Social media advertising

6

Consumer attitudes

5

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Topics

Digital advertising in Italy Digital advertising in EuropeAdvertising and market research companies in ItalySocial media usage in ItalyInfluencer marketing in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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