Compared to other surveyed regions, frequent live commerce users in China attended a significantly higher number of live commerce shows, averaging 47 in 2022. Latin America followed in second place, with users in the region watching an average of 14 live shopping events over the same period. Europe came next at 12, with the United States trailing at nine.
Average number of shows attended by frequent live commerce users worldwide in 2022, by region
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McKinsey & Company. (August 15, 2023). Average number of shows attended by frequent live commerce users worldwide in 2022, by region [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
McKinsey & Company. "Average number of shows attended by frequent live commerce users worldwide in 2022, by region." Chart. August 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
McKinsey & Company. (2023). Average number of shows attended by frequent live commerce users worldwide in 2022, by region. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
McKinsey & Company. "Average Number of Shows Attended by Frequent Live Commerce Users Worldwide in 2022, by Region." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
McKinsey & Company, Average number of shows attended by frequent live commerce users worldwide in 2022, by region Statista, https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/ (last visited December 22, 2024)
Average number of shows attended by frequent live commerce users worldwide in 2022, by region [Graph], McKinsey & Company, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
