Compared to other surveyed regions, frequent live commerce users in China attended a significantly higher number of live commerce shows, averaging 47 in 2022. Latin America followed in second place, with users in the region watching an average of 14 live shopping events over the same period. Europe came next at 12, with the United States trailing at nine.
Average number of shows attended by frequent live commerce users worldwide in 2022, by region
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (August 15, 2023). Average number of shows attended by frequent live commerce users worldwide in 2022, by region [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
McKinsey & Company. "Average number of shows attended by frequent live commerce users worldwide in 2022, by region." Chart. August 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
McKinsey & Company. (2023). Average number of shows attended by frequent live commerce users worldwide in 2022, by region. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
McKinsey & Company. "Average Number of Shows Attended by Frequent Live Commerce Users Worldwide in 2022, by Region." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
McKinsey & Company, Average number of shows attended by frequent live commerce users worldwide in 2022, by region Statista, https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/ (last visited November 21, 2024)
Average number of shows attended by frequent live commerce users worldwide in 2022, by region [Graph], McKinsey & Company, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1458067/average-number-live-commerce-shows-attended-regions/
