Social media ad reach in Spain 2024, by platform & gender

Published by
Michele Majidi,
Apr 2, 2024
As of early 2024, among the presented social networks, advertising on YouTube had the highest reach in Spain, both among women and men, with 88.2 and 90 percent, respectively. On average, YouTube advertising reached over 89 percent of adults from the country.

Reach of social media advertising in Spain as of January 2024, by platform and gender

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Release date

February 2024

Region

Spain

Survey time period

as of January 2024

Age group

18 years and older

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Statistics on " Digital advertising in Spain "

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Other statistics that may interest you Digital advertising in Spain

Overview

5

Overview of the Spanish market

4

Formats & devices

7

Social media advertising

8

Consumer attitudes

5

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