By 2027, entertainment and media digital advertising revenues in the Middle East and North Africa are expected to comprise 83 percent of total advertising revenue. Since 2018, entertainment and media advertising revenues have favored digital over traditional advertising, with the disparity between them growing each year. The overall trend is forecast to continue, with digital advertising increasing its share of total revenue in the industry.
Share of entertainment and media advertising revenues in the Middle East and North Africa from 2018 to 2022, with forecast up until 2027, by source
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PwC. (February 20, 2024). Share of entertainment and media advertising revenues in the Middle East and North Africa from 2018 to 2022, with forecast up until 2027, by source [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1458044/mena-share-entertainment-and-media-advertising-revenues-by-source/
PwC. "Share of entertainment and media advertising revenues in the Middle East and North Africa from 2018 to 2022, with forecast up until 2027, by source." Chart. February 20, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1458044/mena-share-entertainment-and-media-advertising-revenues-by-source/
PwC. (2024). Share of entertainment and media advertising revenues in the Middle East and North Africa from 2018 to 2022, with forecast up until 2027, by source. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1458044/mena-share-entertainment-and-media-advertising-revenues-by-source/
PwC. "Share of Entertainment and Media Advertising Revenues in The Middle East and North Africa from 2018 to 2022, with Forecast up until 2027, by Source." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1458044/mena-share-entertainment-and-media-advertising-revenues-by-source/
PwC, Share of entertainment and media advertising revenues in the Middle East and North Africa from 2018 to 2022, with forecast up until 2027, by source Statista, https://www.statista.com/statistics/1458044/mena-share-entertainment-and-media-advertising-revenues-by-source/ (last visited December 19, 2024)
Share of entertainment and media advertising revenues in the Middle East and North Africa from 2018 to 2022, with forecast up until 2027, by source [Graph], PwC, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1458044/mena-share-entertainment-and-media-advertising-revenues-by-source/
