Leading digital advertising platforms in India Q3 2023, by type

Published by
Tanushree Basuroy,
Mar 26, 2024
In the third quarter of 2023, the desktop display was India's leading digital advertising platform, with a 46 percent share of ad impression. In-app display followed, with a share of just over 15 percent of ad impression during the same period. Additionally, the programmatic method was the most commonly used transaction method for ad promotion on Indian digital platforms.

Leading digital advertising platforms in India in the third quarter of 2023, by type

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Release date

January 2024

Region

India

Survey time period

Q3 2023

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Statistics on " Digital advertising in India "

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Other statistics that may interest you Digital advertising in India

Overview

5

Emerging advertising platforms

6

Expenditure by channel

4

Expenditure by format

4

Influencer advertising

5

Social media advertising

4

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Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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