Preferred radio ad length in India in Q3 2023

Published by
Tanushree Basuroy,
Mar 26, 2024

In the third quarter of 2023, the most preferred radio ad length in India was 20 to 40 seconds, which accounted for the majority share of ad volume. The second most preferred ad length was less than 20 seconds, with a 28 percent share of ad volume.

Preferred radio ad length in India in the third quarter of 2023

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Release date

January 2024

Region

India

Survey time period

Q3 2023

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