Reasons and barriers to attend a live shopping session in Spain 2023

Published by
Stephanie Chevalier,
Nov 9, 2024
According to a 2023 survey conducted in Spain, the leading motivation for attending a live shopping session was the assurance of liking the purchased items, as reported by approximately six out of ten respondents. Additionally, nearly half of the surveyed individuals expressed a motivation to stay up-to-date on trends. However, Spanish consumers also highlighted several barriers to using this service. Half of the respondents indicated their reluctance to shop on social networks, with a similar percentage expressing distrust towards products sponsored by influencers.

Main usage drivers and barriers among those interested in attending a live shopping session in Spain in 2023

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Release date

May 2023

Region

Spain

Survey time period

April 12 to 14, 2023

Number of respondents

331* and 513**

Age group

18 years and older

Supplementary notes

* 331 respondents interested in participating to a live shopping session.
** 513 respondents not interested in participating to a live shopping session.

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