In 2022, frequent live commerce users in the United States were distributed quite evenly across age groups, with each demographic representing approximately 22 percent to 28 percent of respondents. However, it's worth noting that users aged 25 to 34 comprised the largest share of respondents, while those aged 18 to 24 constituted the smallest proportion.
Distribution of frequent live e-commerce users in the United States in 2022, by age group
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McKinsey & Company. (August 15, 2023). Distribution of frequent live e-commerce users in the United States in 2022, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1457848/distribution-frequent-live-commerce-users-united-states-by-age/
McKinsey & Company. "Distribution of frequent live e-commerce users in the United States in 2022, by age group." Chart. August 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1457848/distribution-frequent-live-commerce-users-united-states-by-age/
McKinsey & Company. (2023). Distribution of frequent live e-commerce users in the United States in 2022, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1457848/distribution-frequent-live-commerce-users-united-states-by-age/
McKinsey & Company. "Distribution of Frequent Live E-commerce Users in The United States in 2022, by Age Group." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1457848/distribution-frequent-live-commerce-users-united-states-by-age/
McKinsey & Company, Distribution of frequent live e-commerce users in the United States in 2022, by age group Statista, https://www.statista.com/statistics/1457848/distribution-frequent-live-commerce-users-united-states-by-age/ (last visited December 21, 2024)
Distribution of frequent live e-commerce users in the United States in 2022, by age group [Graph], McKinsey & Company, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1457848/distribution-frequent-live-commerce-users-united-states-by-age/
