In Latin America, the age group of 25 to 34-year-olds constituted the largest portion of frequent live commerce shoppers in 2022, comprising 37 percent of the total. Following closely were users aged 35 to 44, who accounted for 32 percent of respondents. The remaining share of respondents was nearly evenly distributed among the youngest and oldest consumers.
Distribution of frequent live e-commerce users in Latin America in 2022, by age group
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McKinsey & Company. (August 15, 2023). Distribution of frequent live e-commerce users in Latin America in 2022, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/
McKinsey & Company. "Distribution of frequent live e-commerce users in Latin America in 2022, by age group." Chart. August 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/
McKinsey & Company. (2023). Distribution of frequent live e-commerce users in Latin America in 2022, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/
McKinsey & Company. "Distribution of Frequent Live E-commerce Users in Latin America in 2022, by Age Group." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/
McKinsey & Company, Distribution of frequent live e-commerce users in Latin America in 2022, by age group Statista, https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/ (last visited December 21, 2024)
Distribution of frequent live e-commerce users in Latin America in 2022, by age group [Graph], McKinsey & Company, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1457842/frequent-live-commerce-users-latin-america-by-age/
