When participating in live stream shopping during 2022, consumers in the United States showcased a preference for clothing and personal hygiene items. Although clothing stood out as the most frequently purchased category through live shopping in the U.S., beauty and self-care products, including skincare, body care, and hair care, constituted four of the top five most purchased product categories in this channel.
Most purchased product categories via live commerce in the United States in 2022
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McKinsey & Company. (August 15, 2023). Most purchased product categories via live commerce in the United States in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1457812/most-purchased-live-commerce-product-categories-united-states/
McKinsey & Company. "Most purchased product categories via live commerce in the United States in 2022." Chart. August 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1457812/most-purchased-live-commerce-product-categories-united-states/
McKinsey & Company. (2023). Most purchased product categories via live commerce in the United States in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1457812/most-purchased-live-commerce-product-categories-united-states/
McKinsey & Company. "Most Purchased Product Categories via Live Commerce in The United States in 2022." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1457812/most-purchased-live-commerce-product-categories-united-states/
McKinsey & Company, Most purchased product categories via live commerce in the United States in 2022 Statista, https://www.statista.com/statistics/1457812/most-purchased-live-commerce-product-categories-united-states/ (last visited December 21, 2024)
Most purchased product categories via live commerce in the United States in 2022 [Graph], McKinsey & Company, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1457812/most-purchased-live-commerce-product-categories-united-states/
