In Latin America, clothing emerged as the most popular product category purchased via live commerce in 2022, drawing nearly 50 percent of those surveyed. Electronic devices and footwear closely followed, garnering 40 and 36 percent of respondents, respectively. Additionally, fragrances and hair care products were notable contenders in this trend.
Most purchased product categories via live commerce in Latin America in 2022
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McKinsey & Company. (August 15, 2023). Most purchased product categories via live commerce in Latin America in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1457801/most-purchased-live-commerce-product-categories-latin-america/
McKinsey & Company. "Most purchased product categories via live commerce in Latin America in 2022." Chart. August 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1457801/most-purchased-live-commerce-product-categories-latin-america/
McKinsey & Company. (2023). Most purchased product categories via live commerce in Latin America in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1457801/most-purchased-live-commerce-product-categories-latin-america/
McKinsey & Company. "Most Purchased Product Categories via Live Commerce in Latin America in 2022." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1457801/most-purchased-live-commerce-product-categories-latin-america/
McKinsey & Company, Most purchased product categories via live commerce in Latin America in 2022 Statista, https://www.statista.com/statistics/1457801/most-purchased-live-commerce-product-categories-latin-america/ (last visited December 21, 2024)
Most purchased product categories via live commerce in Latin America in 2022 [Graph], McKinsey & Company, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1457801/most-purchased-live-commerce-product-categories-latin-america/
