In 2023, comprehensive e-commerce contributed 30 percent of the retail sales of fast-moving consumer goods in China. Content e-commerce made up only 12 percent of the FMCG market, but recorded the highest year-over-year growth of 55.9 percent among all distribution channels.
Breakdown of the retail sales of fast-moving consumer goods in China in 2023, by distribution channel
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NielsenIQ. (April 22, 2024). Breakdown of the retail sales of fast-moving consumer goods in China in 2023, by distribution channel [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1457777/china-fmcg-retail-sales-breakdown-by-channel/
NielsenIQ. "Breakdown of the retail sales of fast-moving consumer goods in China in 2023, by distribution channel." Chart. April 22, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1457777/china-fmcg-retail-sales-breakdown-by-channel/
NielsenIQ. (2024). Breakdown of the retail sales of fast-moving consumer goods in China in 2023, by distribution channel. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1457777/china-fmcg-retail-sales-breakdown-by-channel/
NielsenIQ. "Breakdown of The Retail Sales of Fast-moving Consumer Goods in China in 2023, by Distribution Channel." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1457777/china-fmcg-retail-sales-breakdown-by-channel/
NielsenIQ, Breakdown of the retail sales of fast-moving consumer goods in China in 2023, by distribution channel Statista, https://www.statista.com/statistics/1457777/china-fmcg-retail-sales-breakdown-by-channel/ (last visited January 08, 2025)
Breakdown of the retail sales of fast-moving consumer goods in China in 2023, by distribution channel [Graph], NielsenIQ, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1457777/china-fmcg-retail-sales-breakdown-by-channel/
