Most purchased categories via live commerce in Europe 2022

Published by Statista Research Department, Apr 2, 2024
In Europe, clothing was the top product category purchased via live commerce in 2022, with almost 40 percent of respondents indicating buying within this category in the 12 months preceding the survey. Electronic devices and hair care products were similarly favored, each garnering 29 percent of respondents, followed by fashion and beauty accessories.

Most purchased product categories via live commerce in Europe in 2022

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Release date

August 2023

Region

Europe

Survey time period

August to September 2022

Supplementary notes

Q: "Which products have you bought via live shopping in the past 12 months?"

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Overview

5

China

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Europe

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Latin America

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