According to a survey conducted in March 2023 in Japan, the majority of shoppers stated that they would not order online if shipping fees needed to be paid. However, if shipping fees were required, respondents were lower amounted the lower their order value was. Only two percent of online shoppers were willing to pay shipping fees of over two thousand Japanese yen for orders valued at over 10 thousand yen.
Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value
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Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value
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KPMG Japan. (September 27, 2023). Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/
KPMG Japan. "Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value." Chart. September 27, 2023. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/
KPMG Japan. (2023). Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/
KPMG Japan. "Willingness of Online Shoppers to Pay Shipping Fees in E-commerce in Japan as of March 2023, by Order Value." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/
KPMG Japan, Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value Statista, https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/ (last visited February 22, 2025)
Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value [Graph], KPMG Japan, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/
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