According to a survey conducted in March 2023 in Japan, the majority of shoppers stated that they would not order online if shipping fees needed to be paid. However, if shipping fees were required, respondents were lower amounted the lower their order value was. Only two percent of online shoppers were willing to pay shipping fees of over two thousand Japanese yen for orders valued at over 10 thousand yen.
Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value
Order value
Do not use it unless it is free
Under 300 yen
300 to 400 yen
400 to 500 yen
500 to 600 yen
600 to 700 yen
700 to 800 yen
800 to 1,000 yen
1,000 to 1,200 yen
1,200 to 1,500 yen
1,500 to 2,000 yen
2,000 yen and more
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KPMG Japan. (September 27, 2023). Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/
KPMG Japan. "Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value." Chart. September 27, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/
KPMG Japan. (2023). Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/
KPMG Japan. "Willingness of Online Shoppers to Pay Shipping Fees in E-commerce in Japan as of March 2023, by Order Value." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/
KPMG Japan, Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value Statista, https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/ (last visited August 24, 2024)
Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value [Graph], KPMG Japan, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1457716/japan-willingness-to-pay-online-shipping-by-order-value/