Growth rate in GMV of online retail in India FY 2019-2023, by category

Published by A. Minhas, Mar 21, 2024
Between financial year 2019 and 2023, the annual growth rate in GMV of online grocery was the highest at over 60 percent in India. This was because COVID-19 increased the adoption of e-grocery and consumers became habitual to the ease and convenience of online grocery shopping. The beauty and personal care category followed with a growth rate of over 50 percent for the same period.

Growth rate in gross merchandise value (GMV) of online retail in India from financial year 2019 to 2023, by category

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Release date

January 2024

Region

India

Survey time period

FY 2019 to FY 2023

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2023 started in April 2022 and ended in March 2023.

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Topics

B2C e-commerce in India E-commerce in IndiaOnline grocery shopping in IndiaD2C market in IndiaOmnichannel retail in India
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