During an October 2023 survey among business-to-business (B2B) marketing decision-makers in the United States, more than half (or 53 percent) selected misaligned marketing and business goals as obstacles in trying to demonstrate the value of their efforts. The absence of means to measure success and difficulties translating marketing metrics into business insights followed, mentioned by 47 and 46 percent of respondents, respectively.
Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023
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MarketingCharts. (March 19, 2024). Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts. "Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023." Chart. March 19, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts. (2024). Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts. "Leading Obstacles in Trying to Demonstrate The Value of Marketing According to Business-to-business (B2b) Marketing Decision-makers in The United States as of October 2023." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts, Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023 Statista, https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/ (last visited December 03, 2024)
Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023 [Graph], MarketingCharts, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
