As of 2023, the average revenue per user of an average pay TV service in the U.S. amounted to about 107 U.S. dollars, and thus was higher than the combined ARPU of a self-bundled video package including Netflix, Amazon Prime Video, Disney+, and leading sports streaming services. With streaming platforms currently implementing several profitability measures, such as increasing their fees, the trend is probably towards an ARPU that gets closer to pay TV by 2028.
Average revenue per user (ARPU) of pay TV, sports, and selected streaming services in the United States from 2022 to 2028
(in U.S. dollars)
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Television Business International. (January 29, 2024). Average revenue per user (ARPU) of pay TV, sports, and selected streaming services in the United States from 2022 to 2028 (in U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1457669/pay-tv-video-streaming-sports-arpu-us/
Television Business International. "Average revenue per user (ARPU) of pay TV, sports, and selected streaming services in the United States from 2022 to 2028 (in U.S. dollars)." Chart. January 29, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1457669/pay-tv-video-streaming-sports-arpu-us/
Television Business International. (2024). Average revenue per user (ARPU) of pay TV, sports, and selected streaming services in the United States from 2022 to 2028 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1457669/pay-tv-video-streaming-sports-arpu-us/
Television Business International. "Average Revenue per User (Arpu) of Pay Tv, Sports, and Selected Streaming Services in The United States from 2022 to 2028 (in U.S. Dollars)." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1457669/pay-tv-video-streaming-sports-arpu-us/
Television Business International, Average revenue per user (ARPU) of pay TV, sports, and selected streaming services in the United States from 2022 to 2028 (in U.S. dollars) Statista, https://www.statista.com/statistics/1457669/pay-tv-video-streaming-sports-arpu-us/ (last visited November 22, 2024)
Average revenue per user (ARPU) of pay TV, sports, and selected streaming services in the United States from 2022 to 2028 (in U.S. dollars) [Graph], Television Business International, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1457669/pay-tv-video-streaming-sports-arpu-us/
