According to a survey among Vietnamese internet users conducted by Decision Lab, in the fourth quarter of 2023, roughly 37 percent of respondents confirmed using TikTok for online shopping. Since its launch in April 2022, the penetration rate of TikTok Shop has been accelerating fast in the country.
TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 4th quarter 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Decision Lab. (April 3, 2024). TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 4th quarter 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/
Decision Lab. "TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 4th quarter 2023." Chart. April 3, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/
Decision Lab. (2024). TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 4th quarter 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/
Decision Lab. "Tiktok Shop Penetration Rate in Vietnam from 3rd Quarter 2022 to 4th Quarter 2023." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/
Decision Lab, TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 4th quarter 2023 Statista, https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/ (last visited August 24, 2024)
TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 4th quarter 2023 [Graph], Decision Lab, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/