Factors influencing consumers in the choice of a supermarket by income U.S. 2023

Published by
T. Ozbun,
Mar 20, 2024
Based on a November 2023 survey conducted in the United States, the primary factor influencing the choice of a supermarket for purchasing daily essentials among respondents with an income of less than 80 thousand U.S. dollars was lower prices. In contrast, for those with a higher income, the availability of the products they needed held slightly more influence.

Which, if any, of the following factors influence your choice of supermarket for purchasing daily essentials?

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Release date

January 2024

Region

United States

Survey time period

November 27 to 28, 2023

Number of respondents

1,143 respondents

Age group

18 years and older

Method of interview

Online survey

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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