Trust in different organizations among Canadians regarding personal data 2022

Level of trust in different organizations among Canadian adults to protect their personal information as of 2022

CharacteristicGreat deal of trustFair amount of trustNot much trustNo trust at all
Government of Canada 32% 49% 12% 6%
Banks 23% 52% 17% 7%
Law enforcement 27% 48% 15% 8%
Telcos and internet companies* 5% 37% 37% 20%
Retailers* 2% 34% 40% 21%
"Big Tech" 6% 28% 37% 27%
Social media companies 2% 8% 33% 55%
Created with Highcharts 7.2.2Share of respondentsGreat deal of trustFair amount of trustNot much trustNo trust at allGovernment of CanadaBanksLaw enforcementTelcos and internet companies*Retailers*"Big Tech"Social media companies
0%10%20%30%40%50%60%70%80%90%100%110%
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Sources

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Release date

July 2023

Region

Canada

Survey time period

November 23 to December 18, 2022

Number of respondents

1,500 respondents

Age group

16 years and older

Supplementary notes

The original question was phrased by the source as follows: "How much trust do you have in the following organizations to protect the personal information you share with them? Do you have a great deal of trust, a fair amount of trust, not much trust, or no trust at all in… ? *[MODIFIED IN 2022] Don’t know: (range from <0.5%-3%)"

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